Striving for sustainability, we choose natural ingredients that are potent and clean; we believe that luxury skincare should never compromise the ecosystems that made our nourishing ingredients possible. Eir was born amongst the Montauk surf community as a better, greener alternative to drugstore wellness. What initially began as a passion project for natural remedies soon grew into a communal appreciation of functional skincare products: Surf Mud, an artisanal reef-safe sunscreen, became one of our first word-of-mouth favorites along the Long Island coasts. No longer a best-kept secret!