We opened for business in 1989 with a simple goal; to produce responsibly made and sourced bags at great prices, so that reusable becomes a way of life. We started with the ECOBAGS Classic String Bag, a simple lightweight, expandable cotton net bag used in Europe for generations, long before paper and plastic bags. We introduced our bags at the 1990 Earth Day celebration on Sixth Avenue in New York City. The bags were a hit and we sold out in four hours! We understood that single-use plastic bags were wasteful and costly to the environment. Our mission is to offer thoughtful, ethically and sustainably sourced, durable-reusable bags that inspire people to reduce, reuse, recycle and re-imagine the world we live in. We believe that less can be more. We are passionate about living greener, simpler and more abundant lives.